The H Room

This season, we're stepping into a new era while amplifying the original DNA of DENIMITUP. The “H” symbol has always been part of our identity since 2017 Not just a letter, but a bold visual logo that represents who we are. 

Now, in this upcoming series, we’re pushing it further Making the "H" bigger, louder, and more iconic than ever. A red symbol of contrast, designed to spark a whole new wave of bold color palettes for the year ahead. #Denimitup #TheHRoom

#DENIMITUP #FOROUTSTANDINGINDIVIDUAL #THEHROOM